Ranking your website in Google search engine results pages (SERPs) is one of the primary goals of any Penrith business, especially with today’s highly mobile customer base. A first page – or even second page – result is ideal. It guarantees that you have a captured audience; in particular, those who don’t want to go deep into search results to see their options.

Back in the day, landing on the top SERPs is like ABC. The rules were simple. Business owners and website managers scrambled for domain names that started with numbers, believing these ranked first. Web pages prioritised keywords – even doing so scrupulously through keyword stuffing or invisible text.

Perhaps, that’s why search engine optimisation got so complicated. When link and content farms sprouted by the millions, and devious tactics were used by scheming website managers just to get the coveted top SERPs, Google upped its game. Ranking algorithms began to change constantly, from Panda to Hummingbird and whatever’s lined up next. Ranking for keywords turned into – more or less – a craft.