For some of the web design and SEO projects we’ve encountered, we had to deal with clients who want to skip through their web content. Their idea is just to stick to content that have been written out for other marketing paraphernalia, such as brochures and such.

This is not something you’d want if your goal is to reach out to your target market online.

You need to remember that online, it’s a different ballgame. It is a level playing field – at least. You compete on the same level against your competition. The key is that you need to have all the necessary elements of an optimised web content. Content off another marketing material should never be your website’s default.

Remember that, online, content is still king. Don’t sleep on your web content. Invest in it. Here are some tips: