Amongst marketing practitioners, an invisible divide seems to exist. This divide separates online marketers from old-school marketers, those who deal with traditional media such as television and print media. There is a notion that these two types of marketing are immensely different.

The reality is that online marketing and traditional marketing have more in common than what they let on. The most important similarity here is strategy. The strategies that you implement before investing in traditional media are practically the same when it comes to online marketing. Here are some points to consider: