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Different Website Purposes - which is yours?

• My Website informs buyers about my product/service. This type of website is commonly referred to as a "Brochure" website. The general purpose of this type of website is to provide potential buyers information about your product or service to help them make the purchase decision. It should encourages them to visit your showroom, call you, make an appointment or come in and purchase your product/service. If this is the purpose of your website, please see Checklist #1 below...
• My Website sells products/services online. This type of website is most focused on generating the maximum amount of sales online specifically. The desired outcome is that the most amount of website visitors spend the largest amount of money on your website as often as possible. If this is the purpose of your website, please see Checklist #2 below...

Checklist #1 - Information Websites

Go through your website and ask yourself these questions... If you answer "No" to any, you're potentially loosing enquiries and customers on a daily basis.

1. Can visitors easily find the specific product/service they are looking for?
2. Is the information about the product/service relevant?
3. Does each product/services information explain promote your USP (Unique Selling Proposition)?
4. Have you given the visitor a reason to call or leave their details for more information which gives you a chance to sell it?
5. Do you have a strong relevant call-to-action in place which is unique to each product/service?
6. Does each product/services information create urgency and encourage the visitor to contact you now?
7. Have you provided a 'quick contact' style form that's available on every page in a prominent place with a call-to-action?
8. Are your contact details clearly visible and prominent on every page?
9. Are you tracking and improving the performance of your website sales funnel?

Checklist #2 - Online Selling Websites

Go through your website and ask yourself these questions... If you answer "No" to any, you're potentially loosing online sales!

1. Can visitors easily find the specific product/service they are looking for?
2. Is the information about the specific product/service relevant?
3. Have you given them all the information required to allow them to make the purchase decision?
4. Does each product/services information create urgency and encourage the visitor to purchase now?
5. Does each product/services information explain promote your USP (Unique Selling Proposition)?
6. If you sell many products/services, do the visitors have the ability to browse similar product/services and compare them?
7. Do you offer a returns policy or guarantee
8. Once a visitor has chosen your product/service, do you offer them and additiona upgrade or accessory or similar product/service?
9. Once a visitor has purchased from you, do regularly encourage them to come back and visit your website?