Content marketing is now referred to as “today’s marketing” by the Content Marketing Institute (CMI) – testament to its importance in promoting your business to an audience that is practically online wherever they are.

It has become the foundation of the marketing strategies of more than 88% of today’s B2B marketers, according to the CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets and Trends (North America). Of these, 70% are developing more content than they did the previous years.

In a marketing landscape where information is readily accessible and can make or break your brand, content marketing has become requisite.

When your search engine optimisation and social media lead prospects to your website, you need to make sure that your business website Penrith is ready to deal with these prospects, at all stages of their buyer’s journey.

Lead nurturing pertains to nurturing your prospects through the different stages of the buyer cycle using relevant content. Interested men and women aren’t always ready to buy. According to a study by Gleanster Research, only 50% of leads are ready to buy when they visit your website. It is up to your content to lead them from one stage through another.

According to DemandGen, lead nurturing is more effective in getting a response than the usual email blast. Effective lead nurturing starts with content mapping.

One of the crucial purposes of having a Penrith website is to generate leads. After all, your website receives visitors who are likely interested in your products. These site visitors may have come from your social media accounts; or, they may have found you with the help of search engines. It is important to retain this interest, and encourage them to step into the next stage of their buyer’s journey.

One of the most important metrics that you need to keep an eye on when you get online with a website and social media presence is your conversion rate. As conversion consultant and businessman Jeremy Smith puts it: “Every aspect of marketing is entirely useless unless it produces conversions.”

Your website conversion rate has a direct impact on your bottom line. It determines how effectively you use your web presence to get qualified leads and improve sales.

Lead nurturing is an important aspect of any inbound marketing strategy. Lead nurturing refers to the process of building a relationship with your leads and prospects. Your Penrith website plays an important role in this process. There are several things you can implement through your website when you want to engage with your leads and provide them with the information that they need.

The difference between conversion marketing and content marketing blurs as content becomes more relevant and targeted. In fact, a new branch of online marketing is in the offing. Behold – conversion content marketing! Surprised? Not really, right? After all, content and conversion go hand in hand.

If you have a website or do business online, one of the most important strategies that you should get started with is conversion optimisation or conversion rate optimisation (CRO). After all, you took to the internet to help your business, right? Conversion optimisation is your way of ensuring that the people you engage with through your website take action. You want your website to work in converting visitors into clients.

When you spend as much time online as we do, you won’t escape the buzz made by content marketing. If this was show business, we would’ve crowned content marketing as today’s ‘it girl.’ That’s how hot it is in 2017.

What’s more impressive is that it’s not a hot-off-the-pan sensation. Content marketing has been around, and gained its deserved following in recent years.

According to CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, 88% of marketers today use content marketing as an integral part of their marketing strategy. Of these marketers, 70% even say that they are producing more and more content per year.

Your Sydney business website is a big part of your success in today’s commercial landscape. You might have everything online covered – from an impressive website with engaging content to great social media marketing and search engine optimisation. However, if your website fails to convert site visitors into qualified leads or buyers, your business website investment falls short.

Your website is where you do business. It is where your online engagement leads to. In the end, it is what adds to your bottom line. Good – even spectacular – conversion rate, where your site visitors become leads and clients, is the ideal. Unfortunately, this is easier said than done.

The sales funnel is something off any basic business course – yes.. When you intend for a successful career in marketing, it is something you keep to heart. Of course, in this day and age, you now don’t need to be an actual salesperson to go through this process. Your Sydney business website can do it for you!

From awareness to action, your Sydney business website can be your best salesperson! Here’s how: